


| The comprehensive approach is made up of four groups, or committees. They include: DESIGN means getting Main Street into top physical shape. Capitalizing on its best assets - such as historic buildings and traditional pedestrian-oriented layouts- is just part of the story. An inviting atmosphere, created through window displays, parking areas, building improvements, street furniture, signs, sidewalks, street lights, and landscaping conveys a visual message about what the commercial district is and what it has to offer. |
| Economic Restructuring strengthens a community's existing economic assets while diversifying its economic base. By helping existing business expand and recruiting new ones to respond to today's market, Main Street programs help convert unused or underutilized space into economically productive property and sharpen the competitiveness and profitability of businesses. |
| Membership means getting everyone working toward the same goal. Using a volunteer-driven program with an organizational structure of a governing board and committees can ease the tough work of building consensus and cooperation among the groups that have an important stake in the district. |
| Promotion means selling the image and promise of Main Street to all prospects. By marketing the district's unique characteristics to shoppers, investors, new businesses, and visitors, an effective promotion strategy forges a positive image through advertising, marketing campaigns carried out by local volunteers. It serves to improve consumer and investor confidence in the district. |
| The Purpose of the Main Street Program is to improve the quality of life by strengthening the downtown as the center of the community through concentrated efforts in organization, promotion, design and economic restructuring. 2011/2012 Board of Directors Larry Roberts, President Linda Nott, Secretary/Treasurer Beverly Buzzard Mary Susan Whaley Shelle Budiselic Gary Crow Mark Rogers Logan Fullerton Neal Johnson |


